Recent studies have shown an important trend that the next decade will see a shift from words to images in communication. Rather than bombard people with an avalanche of reading material, people will prefer visual representation of data and to me, this isn’t a surprise given our time-poor, attention-scarce, give-it-to-me-now lifestyle.
So to future-proof and update training materials, now more than ever, there is growing importance for people to use visuals to aid in learning or communication. An interesting study revealed the following trend in a human mind’s ability to remember: We remember 10% of what we read, 20% of what we hear, 30% of what we see and 50% of what we both hear and see.
In fact, studies by educational researchers found that 83% of human learning occurs visually. Visually rich training materials keep the eyes busy and therefore, the brain more alert and active to learn information. Need I say this’ the motivation behind the newest FCP project of participatory video production? This page will be hosting our own video production and some from the partners we work with.